Privacy Policy | Ellie's

This Privacy Policy outlines how Ellie's ("we," "us," or "our") collects, uses, protects, and discloses personal information in compliance with California privacy regulations, including the California Consumer Privacy Act of 2018 (CCPA), as amended by the California Privacy Rights Act of 2020 (CPRA), the California Online Privacy Protection Act (CalOPPA), and other applicable state and federal privacy laws.

This policy applies to information collected when you visit our website (ellieslbc.com), make reservations, order online, subscribe to our marketing communications, or otherwise interact with us.

1. Categories of Personal Information We Collect

We collect information that identifies, relates to, describes, or could reasonably be linked, directly or indirectly, with a particular consumer or household. In the preceding 12 months, we have collected the following categories of personal information:

Identifiers: Name, email address, physical address, telephone number, IP address, unique device identifiers, and reservation/order tracking numbers.
Commercial Information: Dining preferences, dietary restrictions, reservation histories, records of products or services purchased, payment card details (processed securely via our third-party processors), and feedback/reviews.
Internet or Other Electronic Network Activity: Browsing history, search queries, interaction with our website, and details of browser type, device type, and operating system.
Geolocation Data: General physical location based on IP address.
Sensory Data: Audio recordings of voicemail messages left with the restaurant.

We do not collect sensitive personal information (as defined under the CPRA) for the purpose of inferring characteristics about consumers.

2. Sources of Information Collection

We collect personal information from the following categories of sources:

Directly from You: When you complete forms on our site, subscribe to newsletters, submit contact requests, or communicate with our team.
Third-Party Platforms: When you book tables via Resy or place online orders via ToastTab. These services share transaction and contact data with us to complete your request.
Automated Tracking (Cookies): When you browse our site, we and our partners collect analytical and technical data automatically.

3. Purpose for Collecting Personal Information

We use your information for the following business and commercial purposes:

Providing, processing, and managing your dining reservations and online orders.
Sending transactional updates (e.g., reservation confirmations, order status).
Responding to your questions, comments, and customer service inquiries.
Sending marketing emails or SMS messages regarding new menus, specials, and events (only where opted-in).
Analyzing website traffic and performance through analytics tools to improve user experience.
Detecting, preventing, and protecting against security incidents, fraud, or illegal activities.

4. Sharing and Disclosing Personal Information

We do not sell your personal information, and we do not share it for cross-context behavioral advertising. We disclose personal information to the following categories of third parties for business purposes:

Service Providers: We share your identifiers and commercial details with software and operations providers (such as Resy and ToastTab) to manage reservations, process payments, and fulfill orders.
Analytics Providers: We share anonymized browsing activity with analytical tools (such as Vercel Analytics) to monitor website performance.
Legal and Regulatory Authorities: We may disclose information if required to do so by California or federal law, in response to subpoena, or to protect the safety, rights, and security of Ellie's, our staff, and our guests.

5. Your California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have specific rights regarding your personal information:

Right to Know and Access: The right to request disclosure of the categories of personal information collected, the sources of collection, the commercial purpose, and the specific pieces of personal information we hold about you.
Right to Correct: The right to request correction of inaccurate personal information we maintain.
Right to Delete: The right to request deletion of the personal information we have collected, subject to certain legal exceptions (e.g., fulfilling a transaction or complying with legal obligations).
Right to Opt-Out of Sale or Sharing: The right to direct a business that sells or shares personal information not to do so. (As noted, Ellie's does not sell or share your personal information).
Right to Limit Use of Sensitive Personal Information: The right to limit the use or disclosure of sensitive personal data. (We do not use sensitive personal data for non-exempt purposes).
Right to Non-Discrimination: We will not discriminate against you (such as charging different prices or providing a lower quality of service) for exercising any of your CCPA/CPRA rights.

How to Submit a Request: To exercise your CCPA/CPRA rights, please submit a verifiable consumer request to us by:

Emailing: hello@ellieslbc.com
Calling: (562) 437-4837
Writing to us at: Ellie's, Attn: Privacy Requests, 204 Orange Ave, Long Beach, CA 90802

Only you, or a person registered with the California Secretary of State that you authorize to act on your behalf, may make a verifiable consumer request. We must verify your identity before processing your request by matching the contact details you provide with our records.

6. California "Shine the Light" Law

California Civil Code Section 1798.83 permits users who are California residents to request details regarding our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.

7. Do Not Track (DNT) Signals

Our website does not currently alter its behavior in response to browser-based "Do Not Track" signals, but we support global privacy controls and browser preferences that restrict cookie usage.